Maximising Visitors To Your Landing Page

Creating lead magnets and publishing landing pages is not enough to build a list of targeted subscribers. Unless you have the right kind of traffic being driven to those pages, chances are your list will not have the kind of explosive growth you were hoping for.

In order to combat this type of stagnation or lack of success, do you want to implement a plan that allows you to send traffic from a variety of sources to the page that works best for that audience.

You can do this on your own, or with the help of a variety of tools, including artificial intelligence (AI) that can make quick work of the tasks ahead of you. You already have a valuable lead magnet, and a landing page that has been optimized to perform to the best of its abilities.

You don't want to cripple your efforts by not sending enough or the right type of traffic to those pages once they are live. You can use a wide range of techniques, which include leveraging social media platforms, integrating search engine optimization (SEO) strategies, collaborating with influencers, syndicating your content or networking with other bloggers, using paid ads, and tapping into multimedia options such as video that can generate leads for you.

Make Good Use of Social Media Platforms

There are many different types of social media platforms that are perfect for lead generation and sending traffic to your landing page. You can begin with one idea and develop different types of content that can be shared on various platforms such as Facebook, Pinterest, Instagram, YouTube, and TikTok.

With social media marketing, you can have a mix of organic and paid content. Most marketers want to rely on organic content because it keeps their budget in check, but using paid content will also let you target the exact individuals that you want to be funneled through to your landing page.

The key to having people act on your call to action statement and click through to your landing page is to generate content that they find valuable and interesting. You can come up with those yourself or tap into the power of AI to help you figure out what each target audience on different platforms is looking for and engaging with more actively.

You want to create a variety of content that shares tips, answers questions, and positions you as a valuable source of information. That way, people will want to click through for your free gift that you are touting.

Each platform is going to have a different method of helping you get your content discovered. Instead of search engine optimization, you will be optimizing for each social media platform.

This might include the use of hashtags, using trends to help get you noticed, and even using certain sounds or media format that your specific target audience is going to tune into and notice the most.

The good thing about using paid ads on social media is that you get to choose your exact targeting so that you are sending a certain demographic based on their age and gender or even targeting people with certain interests based on who else they follow and what they engage in on that platform.

You want to use the right media formats that your particular demographic is going to respond well to. For example, older individuals on Facebook might respond well to a text and image combination, while younger audiences would respond better to videos on YouTube and TikTok.

There is no one-size-fits-all approach, and there are exceptions to every rule. For example, there are many older individuals who are finding content on TikTok and enjoying the short form video, so you want to investigate the demographics and preferences to see which social media platforms your audience is most likely to find your content.

Anytime you are sharing content on social media, whether it's organic or paid, and in any type of format, you want to always either link directly to your lead magnet landing page or mention it verbally if it is a video and audio combination.

For example, you might have a video on TikTok for helping people keep their carbs low, and you are reviewing or giving a product demonstration for a vegetable spiralizer. At the end of that video, or if you were to put it on Pinterest and Instagram as a photo, you want to make sure that you are letting people know they can go to your landing page URL and download a free gift about cutting carbs without giving up your favorite foods.

Make sure you are giving them a clear call to action, with the correct URL that is simplified, or point them to the link in your bio or the link that is included in the description, depending on which social media platform you are using.

If your goal is list building, you want to pay close attention to your analytic data so that you can create more of the content that is driving visitors from your social media profiles to your landing page where they can opt in to your list.

SEO for Lead Magnet Landing Pages

Many marketers ignore search engine optimization when it comes to their lead magnet landing page because they feel as if they need to put all of their effort into blog content rankings.

Your landing page may have very little content on it in terms of words, but that doesn't mean it can't be optimized to be a search result for the right people. The first thing you want to do is consider including long tail keyword phrases that are specific to your visitors needs.

While many marketers like to avoid the word free in their search engine optimization, this is actually a good place to include that in your phrases because your offer is pay no cost gift to readers.

You can also take care of other optimization strategies, such as optimizing the page title and meta descriptions using highly targeted keywords that you want to rank for. While you may have very little content on the page, you can optimize it so that even though it's concise, it includes targeted keywords and is deemed relevant to search intent.

You can have a mix of keywords so that you are catering to people who are looking for a specific type of product or book, looking for a solution to a problem, or using a question as the basis of their search.

You can also optimize your page for voice search, which is something that many marketers have not yet latched on to. This will help you attract those who are verbalizing their searches using tech gadgets like Alexa or Siri.

You also want to have all of the technical SEO in place, which includes making sure your landing page loads quickly and that it is optimized for mobile users. This includes the ability to enter their name and email address and then click on the button so that it processes.

Collaborations, Syndication and Networking

There are other things you can do to maximize the traffic that you are sending to your landing page. Start by collaborating with other influencers on social media platforms. There are micro and broad influencers who would be open to driving traffic to your page if it is in line with what they share with their audience.

These people have already positioned themselves as credible leaders in that niche, and you want to leverage it to your benefit. That begins by identifying who the influencers are that will have the most pull with your intended target audience.

It's best if you develop a genuine friendship with these individuals rather than approach them coldly and beg them to send out a message about your free gift. That usually doesn't go over well, but if you can have an enthusiastic conversation with them about helping the people in your mutual niche, they'll be more likely to share your link with their audience.

This is probably going to be a mutual situation, where you will also be mentioning their account to your followers. There needs to be some sort of benefit to the influence or in order to work with you, although some will simply want to share good resources with their audience.

Another thing you want to do is syndicate your content so that you are generating traffic through to your landing page on autopilot. Content syndication is when you allow third party websites to republish your content or a portion of it on their platform.

There are some syndication platforms that are industry specific, but you can also find those that are open to everyone. For example, Medium is a platform that allows content syndication for a wide range of topics and interests.

Make sure that you always have a call to action that redirects readers to your landing page with the promise of a free and valuable gift they can enjoy. This is a great way to multiply your audience and exposure without having to do much extra work.

Guest blogging is another option you may want to consider in terms of maximizing your traffic to the landing page. If you go about this strategically, rather than simply ask everyone in your industry if they would like you to guest blog for them, you should pick out a handful of high quality backlinks you want to receive and create a methodical approach to securing a positive reply from your guest blog request.

That means identifying the best targets to reach out to, and understanding fully what their audience appreciates and what type of content they like to publish. You want to bring something unique to the table, that also aligns with what they typically teach.

Then, work to craft a high quality blog post that not only serves their readers well and generates click throughs of the byline link to your landing page, but also has the potential to rank well in Google and other search engines, which the blog owner will appreciate because it generates traffic to their site.

Traffic generation with the purpose of list building can be done on a budget or with deep pockets. You can have both free and paid content campaigns where the purpose of getting published is to showcase your value and make the reader intrigued enough to want more to the point they will click through on a link and up to your list.

This is not something that you're going to do one time and then retire it as a task. Instead, this is an ongoing effort you will need to engage them, which is why many people choose to use AI tools to help them consistently cover all bases in a way that helps their list bulk app quickly and easily.